Insights
Exploring the technology, trends, and artistry behind digital architecture.
Technology Deep Dive
The Future is Real-Time: A Look at Path Tracing in ArchViz
Once the domain of offline rendering farms, real-time path tracing is revolutionizing how we create and experience architectural visualizations. We explore the technology, its impact on our workflow, and what it means for the future of immersive design.
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Craftsmanship
Material Realism: Beyond PBR Texturing
Achieving true photorealism requires more than just high-quality textures. It's about understanding how light interacts with surfaces at a micro level.
Case Study
How VR Transformed the Client Approval Process
For our Oakhaven Residences project, we leveraged VR to reduce revision cycles by 40% and provide unparalleled client confidence.
Trends
Visualizing Green: The Challenge of Sustainable Design
Communicating the benefits of sustainable architecture requires a unique visual language that balances technical accuracy with natural beauty.