Privacy Policy
Last Updated: 1 April 2025
1. Introduction
Pylzex Studio ("we," "us," "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website pylzex.com (the "Website") and when you engage our architectural visualization services (the "Services").
This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For the purpose of data protection legislation, the data controller is Pylzex Studio of 123 Digital Avenue, London, EC1V 2NX, United Kingdom.
2. Information We Collect
We collect information about you in a variety of ways. The information we may collect on the Website and through our Services includes:
2.1. Personal Data You Provide to Us
- Contact Information: When you fill out our contact form, email us, or call us, we collect personal identifiers such as your name, email address, phone number, and company name.
- Project Information: When you engage our Services, we collect all information necessary to perform the service, which may include detailed project plans, CAD files, and other business-related information which may be linked to you as an individual.
- Communication Data: We collect the content of your communications with us, including feedback and correspondence.
2.2. Data We Collect Automatically
- Log and Usage Data: Like most websites, our servers automatically collect information when you access the Website, including your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the site.
- Cookies and Similar Technologies: We use cookies to help customize the Website and improve your experience. For more information on how we use cookies, please see our Cookie Policy.
3. How We Use Your Information
We use the information we collect for various purposes, depending on the context. Our legal basis for processing your data will also depend on the context.
3.1. To Provide Our Services (Contractual Necessity)
We use your contact and project information to enter into and perform our contract with you. This includes:
- Creating proposals and quotations.
- Communicating with you about your project.
- Developing and delivering the final visualizations.
- Processing payments and managing accounts.
3.2. For Our Legitimate Business Interests
We may use your information where we have a legitimate interest in doing so, provided your rights and interests do not override ours. This includes:
- Responding to your inquiries and providing customer support.
- Improving our Website and Services by analysing usage data.
- Preventing fraud and ensuring the security of our IT systems.
- For our internal business records and administrative purposes.
3.3. With Your Consent
Where required by law, we will ask for your consent to process your data. This includes:
- Sending you marketing communications about services, promotions, or events we believe may be of interest to you. You can withdraw this consent at any time.
- Placing non-essential cookies on your device.
3.4. To Comply with Legal Obligations
We may be required to process your information to comply with our legal and regulatory obligations, such as for tax purposes or to respond to lawful requests from authorities.
4. Data Sharing and Disclosure
We do not sell your personal information. We may share your information with third parties only in the following situations:
- Service Providers: We share information with third-party vendors and service providers who perform services on our behalf, such as cloud hosting (e.g., AWS), email delivery, and accounting software. These providers are contractually bound to protect your data and use it only for the purposes we specify.
- Professional Advisors: We may disclose your information to our professional advisors, such as lawyers, accountants, and insurers, where necessary in the course of the professional services that they render to us.
- Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, or prevent illegal activity.
- Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, your information may be transferred as part of that transaction.
5. Data Retention
We will only retain your personal data for as long as is necessary to fulfil the purposes for which we collected it. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, and any applicable legal requirements.
As a general rule, client project data and financial records will be retained for a minimum of 7 years to comply with UK tax and company law.
6. Your Data Protection Rights
Under UK data protection law, you have certain rights over your personal information. These include:
- The right to be informed: You have the right to be told how we use your data, which is the purpose of this policy.
- The right of access: You have the right to request a copy of the personal data we hold about you.
- The right to rectification: You have the right to have inaccurate personal data rectified, or completed if it is incomplete.
- The right to erasure: You have the right to have your personal data erased, also known as the 'right to be forgotten', in certain circumstances.
- The right to restrict processing: You have the right to request the restriction or suppression of your personal data in certain circumstances.
- The right to data portability: You have the right to obtain and reuse your personal data for your own purposes across different services.
- The right to object: You have the right to object to the processing of your personal data in certain circumstances.
- Rights in relation to automated decision making and profiling: We do not engage in automated decision making or profiling.
To exercise any of these rights, please contact us at [email protected]. We may need to request specific information from you to help us confirm your identity.
7. Security of Your Data
We use administrative, technical, and physical security measures to help protect your personal information. This includes using SSL encryption for data in transit, access controls to our systems, and regular security reviews. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
8. International Data Transfers
Some of our third-party service providers may be based outside the United Kingdom or the European Economic Area (EEA). When we transfer your data to such providers, we ensure that your data is protected by requiring all our group companies to follow the same rules when processing personal data. We use UK-approved Standard Contractual Clauses or other legally-approved mechanisms to ensure a similar degree of protection is afforded to it.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data protection practices, or if you wish to make a complaint, please contact us at:
Email: [email protected]
Address: Data Protection Officer, Pylzex Studio, 123 Digital Avenue, London, EC1V 2NX, United Kingdom.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection issues. Their website is www.ico.org.uk.